AbandonedCart Event Example

Events sent via Backend API typically involve sensitive data or require server-side validation and processing. Let's see the AbandonedCart event as an example:

{
    "eventTypeKey": "AbandonedCart",
    "params":
    [
        {
            "name": "externalCustomerId",
            "value": "fb63c4a3-e684-45e1-ba0a-84b139e5e419"
        },
        {
            "name": "cartId",
            "value": "CART12345"
        },
        {
            "name": "totalValue",
            "value": 250.75
        },
        {
            "name": "currency",
            "value": "USD"
        },
        {
            "name": "itemCount",
            "value": 3
        }
    ]
}

Explanation of the Request

1. eventTypeKey : "AbandonedCart"

   • Indicates the type of event being generated.

2. params : An array of objects with name and value pairs.

   • externalCustomerId: Unique customer identifier.
   • cartId: A unique identifier for the abandoned cart.
   • totalValue: The total value of items in the cart.
   • currency: The currency for the cart's value.
   • itemCount: Number of items in the cart.

This request can be sent via the Generate Event API to track user subscription activities, trigger workflows, and personalize messages based on event data.