Creating Multilingual Messages

Let’s create a multilingual message using an email as an example.

Default Language Selection

1. Open a message in the editor or create a new one.
2. Click the globe icon on the top toolbar and select the default language from the list.

This language version goes to users whose profile contains the corresponding preferred language, as well as to users without language data.

Adding Language Versions

After you select a language, its language code appears instead of the globe icon.

Click the language code and add new language versions.

The number of language versions you can create depends only on your account plan.

Create versions with different content or identical ones. Changes in one version do not affect the others.

To switch to another language version, click the language code in the top toolbar and select the required language from the list.

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Note

Tags are set on the main version of the message and automatically apply to all of its language versions. In a language version, the tag list isn't editable — to change tags, open the main version.

If You Already Have Separate Templates per Language

Existing single-language messages can't be merged into one multilingual message. Several messages with different IDs remain separate messages — there is no operation that combines them, and a multilingual message always creates each language version as a copy of the currently open template.

To bring existing translations into one multilingual message:

1. Choose one of the existing messages as the main template and set its default language.
2. Add a language version for each remaining language. The editor creates it as a copy of the version that is open.
3. Open the corresponding single-language message, copy its HTML from the code editor, and paste it into the new language version.
4. Repeat for every language, then check the subject, sender, and links in each version.

After that, use the multilingual message everywhere and retire the old single-language ones — workflows and campaigns must reference the multilingual message for language selection to work.

Replacing and Deleting the Language

1. Click the three dots next to the language.
2. Select one of the following options:

• Replace language
• Set as default
• Delete language version

You can delete several language versions at once.

Multilingual Campaign

The sending process remains standard. The system automatically sends each contact the message in their preferred language.

You do not need to create separate groups for each language.

Learn more about configuring multilingual campaigns >

Displaying Multilingual Messages in an Account

In the message list, multilingual messages show a globe icon. The number next to it indicates how many language versions the message contains.

Hover over the icon to view all available versions. Select a version from the dropdown list to open it directly for editing.

Link to a Language Version

You can copy a link to a specific language version of a message:

• from the message list;

• from the preview window.

After you create a multilingual message, proceed to configure the multilingual campaign.