Workflow Examples

See the list of most common ecommerce workflows below. Implement these marketing best practices to quickly bring value to your business.

Workflow	Description
Double Opt-In	Double Opt-In (DOI) is a subscription confirmation that is an official requirement by many current customer privacy policies. The confirmation email contains a link that, when clicked, confirms the contact and can start a welcome series.
Welcome Email Series	Send onboarding emails to engage subscribers and educate them about your product. You can link this workflow to an event (e.g., email confirmation) or to the contact import.
Welcome Series Segmented by Category	Learn how to set up different welcome series based on your subscribers' stated interests.
Launching a Regular Workflow for a Segment	Organize series of automated messages for birthday greetings, event invitations, reactivation and more.
Using Variables from Order in Workflow	Personalize transactional messages based on data from your customers' orders.
Collecting Order Feedback	In this article, you will learn 4 ways to get feedback on the quality of your products and services.
Sending Campaign to Those Who Did Not Open the Previous One	Repeated campaigns help convey important information to all contacts who may be interested in it. The Extra campaigns functionality is the most effective way to achieve this goal.
Customer Reactivation	Reengage your inactive subscribers with win-back campaigns.

After launching workflows, set up notifications to ensure proper campaign management.

If you have some problems with the workflow functioning, check the following typical setup issues.