Webhooks for Tracking Activity

Webhooks allow you to track contact activity in the Yespo in real time and automatically send notifications about each event to a specified client URL

Webhooks are configured by adding an external URL to your account. After that, you will automatically receive data about contact actions across various media channels via POST requests.

The system sends requests to your server whenever one of the following events occurs:

  • Sent — the message sent to the contact (for Mobile Push only).
  • Delivered — the message was delivered to the contact.
  • Undelivered — the message could not be delivered.
  • Read — the contact opened the message.
  • Unsubscribed — the contact unsubscribed from the campaign.
  • Clicked — the contact clicked on a link in the message.
  • Spam — the message was marked as spam.
  • Subscription changed — the contact changed their subscription category.
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Note

Before setting up webhooks, you need to configure an URL on your server where you want to receive messages — POST requests in JSON format — and process the data accordingly.

Creating Data Export

Open the Data export tab in your account settings, click the New data export button, and select Webhook.

Connection

Add a Webhook name and specify the Webhook URL you previously set up on your server.

Authentication (optional)

If authentication is enabled on your server, enter the login and password that your server requires to accept requests. Enable the Authentication toggle and fill in the corresponding fields.

Headers

Webhook headers allow you to pass additional information along with the request. They help quickly identify where the data came from, what it is used for, verify security, and more. This simplifies working with integrations and makes the integrations more reliable.

  1. Click + Add header.
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Maximum number — 5.

  1. Enter Key and Value.

All specified headers will be automatically added to webhook requests.

Export Activity Statuses

By default, all activity statuses are selected for tracking. You can modify this list by deselecting the checkboxes following to the statuses you don't want to track.

After setting up the data export via webhook, click the Save button.

The webhook will be active, and data will be sent in real-time to the specified URL.

Webhook Integration Testing

After configuring a webhook, you can verify its operation without triggering a real event.

  1. Click Send test on the Data export via Webhook tab.
  1. In the Test an integration window, a test request will open. It contains a demo array with several objects — an example of how the system generates webhooks for different channels.

You can manually modify the request body to test how your handler processes different data formats.

For example, change field values, remove or add array elements, etc.

All defined headers will be included in the test request if they were configured.

  1. Click Submit.
  1. The system immediately sends a test POST request to the specified webhook URL and displays the test result:
  • if the server successfully accepts the request, a green banner appears with a collapsed details section;
  • if the server returns an error (for example, 403) — a red banner appears with the response code and expanded details for analysis.

You can copy the request and response details to the clipboard.

After testing:

  • click Save and close if the test was successful and the webhook works correctly;
  • if an error occurred — click Retry, or make adjustments to the configuration and send the test request again.

Deactivating / Deleting Webhooks

To deactivate or delete the webhook, click the three-dot icon, select the desired option, and confirm the action.

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Note

Deactivation suspends the sending of requests, but the webhook remains saved in the system and can be reactivated later.

Data Export Editing

To change the settings, click on the webhook name, edit the data, and save the settings.

List of Possible Parameters

ParameterTypeDescription
activityDateTimestringActivity date and time.
activityStatusstringActivity status:
  • SENT– the message is sent (for Mobile Push only)
  • DELIVERED – the message was delivered.
  • UNDELIVERED – the message was undelivered (statusDescription contains the reason).
  • READ – the message was read.
  • UNSUBSCRIBED – a contact unsubscribed from the broadcasting list.
  • CLICKED – а contact clicked a link. A separate event is generated for each click on every link in the message.
  • SPAM – a contact reported spam.
  • SUBSCRIPTION_CHANGED – a contact changed the subscription category.
broadcastIdintBroadcast ID.
bundleIdstringMobile application identifier (iOS — Bundle Identifier, Android — Application ID).
clickEventLinkstringContains the link clicked by a contact (when the status is CLICKED).
contactIdintContact ID.
emailstringContact Email.
externalCustomerIdstringA unique customer ID in the client’s system.
fromstringSender name (in Email and SMS messages).
hardBounceboolReturned only for the UNDELIVERED status and only for the Email channel. Indicates the type of error:
  • truehard bounce error (permanent, e.g., the mailbox does not exist).
  • falsesoft bounce error (temporary, e.g., the mailbox is full).
iidstringA unique identifier for the specific message delivery instance.
imIdintIndividual message ID. Use this to associate contact activities with a specific message.
mediaTypestringMedia type (SMS, Email, Web Push, Viber, Mobile Push, AppInbox, Widget, In-App, Telegram).
messageIdintMessage ID.
messageInstanceIdintMessage instance ID.
messageLanguageCodestringMessage language code.
messageNamestringMessage name (empty for test emails).
messageTagstringMessage tag.
mobilepushstringMobile app subscriber token.
osNamestringDevice operating system.
osTypestringDevice type (Desktop/Mobile).
smsstringContact phone number.
sourceEventIdintSource event ID.
sourceEventKeystringSource event key.
sourceEventTypeKeystringSource event type key.
statusDescriptionstringThis field is returned only in the event when the status is UNDELIVERED. It contains the reason why the message has been undelivered. This may be a recipient server response, a system response saying that message delivery was not possible, and other similar reasons.
subscriptionsarray of stringsSubscription category keys.
viewMessageLinkstringLink to the web version of the message (Email only).
webpushstringWeb push subscriber token.
workflowBlockIdstringIdentifier of the workflow block that sent the message.
workflowIdintWorkflow ID.
workflowInstanceIduuidThe identifier of a particular workflow launch. Use it to group campaigns within the launch of a workflow.

Below are webhook test examples as a JSON array with all possible status options.

Broadcast:

[
  {
    "broadcastId": 3459207,
    "messageName": "test",
    "iid": "99d591ab-e7a5-49ed-8e16-b3023378fc18",
    "contactId": 1967597908,
    "externalCustomerId": "789456512",
    "email": "[email protected]",
    "mediaType": "email",
    "activityStatus": "DELIVERED",
    "messageId": 2489300,
    "messageInstanceId": 4702518,
    "activityDateTime": "2023-09-14T08:30:03",
    "viewMessageLink": "https://u51739.esclick.me/J9o6EvyAKGmB"
  },
  {
    "broadcastId": 3459207,
    "messageName": "test",
    "iid": "4af20897-de88-4ad0-ada3-dc4bcf14e8d8",
    "contactId": 889891911,
    "externalCustomerId": "262ac297-6ae1-11ec-a2ec-0050569bdf92",
    "email": "[email protected]",
    "mediaType": "email",
    "activityStatus": "DELIVERED",
    "messageId": 2489300,
    "messageInstanceId": 4702518,
    "activityDateTime": "2023-09-14T08:30:03",
    "viewMessageLink": "https://u51739.esclick.me/J9o6Dl1wrDeB"
  },
  {
    "broadcastId": 3459207,
    "messageName": "test",
    "iid": "b14dec37-806e-4bc4-ba71-a5911a7d7ce4",
    "contactId": 1026901517,
    "email": "[email protected]",
    "mediaType": "email",
    "activityStatus": "DELIVERED",
    "messageId": 2489300,
    "messageInstanceId": 4702518,
    "activityDateTime": "2023-09-14T08:30:03",
    "viewMessageLink": "https://u51739.esclick.me/J9o6Dttf6fOB"
  },
  {
    "broadcastId": 3459207,
    "messageName": "test",
    "hardBounce": false,
    "iid": "99d591ab-e7a5-49ed-8e16-b3023378fc18",
    "contactId": 1967597908,
    "externalCustomerId": "789456512",
    "email": "[email protected]",
    "mediaType": "email",
    "activityStatus": "UNDELIVERED",
    "messageId": 2489300,
    "messageInstanceId": 4702518,
    "activityDateTime": "2023-09-14T08:30:07",
    "statusDescription": "5.1.2 (bad destination system: no such domain)",
    "viewMessageLink": "https://u51739.esclick.me/J9o6EvyAKGmB"
  }
]

Triggered campaign:

[
  {
    "messageName": "test",
    "workflowId": 340484,
    "workflowBlockId": "_05cae26d9ae85e1eb40ed34765f9c7be",
    "sourceEventKey": "9d0c163d-cc3b-4f9e-bb03-2f5d1111ef91",
    "sourceEventTypeKey": "productViewed",
    "workflowInstanceId": "da33697d-52d8-11ee-9d24-7ec2059b5114",
    "iid": "019b7450-52d9-11ee-85c4-959256ea468c",
    "contactId": 889891911,
    "externalCustomerId": "262ac297-6ae1-11ec-a2ec-0050569bdf92",
    "email": "[email protected]",
    "mediaType": "email",
    "activityStatus": "DELIVERED",
    "messageId": 2489300,
    "messageInstanceId": 4702524,
    "activityDateTime": "2023-09-14T08:30:50",
    "viewMessageLink": "https://u51739.esclick.me/1RocjPwr0MwONsdn2P"
  },
  {
    "messageName": "test",
    "workflowId": 340484,
    "workflowBlockId": "_527e1f819b41bd379d75ebbe3392b879",
    "sourceEventKey": "9d0c163d-cc3b-4f9e-bb03-2f5d1111ef91",
    "sourceEventTypeKey": "productViewed",
    "workflowInstanceId": "da33697d-52d8-11ee-9d24-7ec2059b5114",
    "iid": "01777190-52d9-11ee-917a-ef6e91bfc7c3",
    "contactId": 889891911,
    "externalCustomerId": "262ac297-6ae1-11ec-a2ec-0050569bdf92",
    "email": "[email protected]",
    "mediaType": "email",
    "activityStatus": "DELIVERED",
    "messageId": 2489300,
    "messageInstanceId": 4702524,
    "activityDateTime": "2023-09-14T08:30:51",
    "viewMessageLink": "https://u51739.esclick.me/1RocjPwr0MwONsd3gP"
  },
  {
    "messageName": "test",
    "workflowId": 340484,
    "workflowBlockId": "_be178ec8aacbf249d8bb736e9df9fd0d",
    "sourceEventKey": "9d0c163d-cc3b-4f9e-bb03-2f5d1111ef91",
    "sourceEventTypeKey": "productViewed",
    "workflowInstanceId": "da33697d-52d8-11ee-9d24-7ec2059b5114",
    "hardBounce": false,
    "iid": "01a86ca0-52d9-11ee-85c4-959256ea468c",
    "contactId": 706515632,
    "sms": "380956490955",
    "mediaType": "viber",
    "activityStatus": "UNDELIVERED",
    "messageId": 3213684,
    "messageInstanceId": 4696769,
    "messageTag": "tag2,tag,test",
    "activityDateTime": "2023-09-14T08:30:51",
    "statusDescription": "401: null"
  }
]

Alternative Methods for Tracking Activity Statuses

For comparison/alternative, the API method Get contacts activity is used.

It works by sending GET requests from your side, where you can specify a time interval (up to 3 months) and parameters (such as email, status, etc.).