Personalization and Dynamic Variables

Yespo collects real-time data about your subscribers: first and last name, phone number, email, behavior on the site, in the mobile app and in messages, orders, survey results, and much more. The system uses collected data to automatically personalize messages in each of the available channels. For example, you can send personalized messages with products, their analogs, and related accessories based on data about products that the customer was interested in. The system uses collected data to automatically personalize messages in each of the available channels.

Personalization by Merge Tags

Learn how to personalize your messages’ content with merge tags, such as %FIRSTNAME%. 

Preprocessor

Use the preprocessor tool for more complex personalization tasks, such as generating product recommendations, adding a random selection of products to campaigns, making relevant offers for different segments, etc.

Velocity

Velocity variables solve the widest possible range of personalization tasks, see more information about Velocity capabilities at this link.

Promocodes

Using promocodes in personalization – is an effective way of automatically personalizing individual discounts and bonuses.