AMP

Accelerated Mobile Pages (AMP) technology allows you to add interactive elements to emails. Users can perform actions without visiting a website: respond to surveys, view content, or submit forms directly within the email.

Use AMP if you need to:

  • get quick feedback;
  • reduce the number of website visits;
  • increase engagement with the email.
Email titled 5 New Courses to Take This Summer showing an expandable list of four course topics and an All Courses button
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Important

  • To start sending AMP-powered campaigns, you must register with Google as a dynamic email sender.
  • AMP is not supported by all email clients. If a client does not support AMP, recipients will see the HTML version of the email.
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Note

There's no fallback link to a browser/web version of the email from the AMP version itself.

The editor provides the following AMP blocks:

  • AMP Carousel — allows recipients to scroll (swipe) through content items.
  • AMP Accordion — allows recipients to collapse and expand content sections.
  • AMP Form — allows you to collect responses or feedback directly within the email.

Learn how to process data received from AMP forms in a separate instruction.

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Note

To get the AMP HTML version of your email on its own (for example, to validate it or hand it to a developer), open Additional settings in the editor's top panel and select Copy AMP HTML to clipboard.

In addition to individual blocks, you can also use ready-made AMP templates from the library in your account.

Create new Email gallery filtered by amp showing 17 template thumbnails including Amp training template and Amp-carousel


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