Getting Started with Yespo AI: Launch Smarter, Faster Campaigns
Yespo’s AI features help e-commerce teams work faster and smarter across email, website, mobile app, and messaging channels.
From generating content and optimizing messages to showing personalized product recommendations and targeting high-intent buyers, Yespo's AI tools are built to boost performance at every customer journey stage.
Intelligent Campaign Optimization
Product Recommendations
Generative AI
Intelligent Campaign Optimization
Using One from Many Message Block
The One from many block is your all-in-one tool for automating A/B testing, diversifying messaging, and constantly optimizing performance — all without cluttering your workflows.
Simplifying A/B testing
No need for manual A/B tests. Yespo’s One from many message block is like an always-on, intelligent A/B test for your campaigns. Instead of manually creating separate tests, this block automatically tries out multiple message variants and learns which gets the most engagement. The more it runs, the smarter it gets at picking your winning copy.
Keeping Communications Fresh
When a workflow runs multiple times for a contact, the block ensures they won’t see the same message repeatedly, keeping your communications fresh and avoiding customer fatigue.
For example, you can include dozens of variants of the Abandoned Cart email in the block. Then, let the AI determine which one your buyers respond to most.
Testing Ideas Instantly
You can add a new message idea to the block with a few clicks. There’s no need to build multiple workflow branches or constantly tweak and monitor manual A/B tests, which significantly reduces the time it takes to prepare campaigns. The system will automatically test your idea and ramp up its sending if it outperforms the rest.
NoteThe One from many block is built for continuous optimization. By managing tags, you can regularly add new variants and remove underperformers, keeping your campaigns sharp and constantly evolving.
How to use the One from many block >
Creating Predictive Segments
Yespo’s predictive segmentation helps you concentrate your marketing efforts on the contacts most likely to convert. Using a machine learning model, the system analyzes past behavior to predict which customers will most likely purchase within the next 30 days.
Use purchase likelihood segmentation to:
- Optimize send volume and reduce messaging costs,
- Prioritize audiences for key campaigns (e.g., sales, limited-time offers),
- Improve ROI by targeting contacts with a higher probability of converting.
Instead of sending to your whole contact list, focus on those most likely to act.
NoteBy exporting data from the Yespo to the BigQuery tables, you can build predictive models on your side (for example, to forecast customer churn).
AI-Powered Product Recommendations
Personalized product suggestions are one of the most effective ways to drive conversions in e-commerce. With Yespo, you can easily implement AI-driven recommendations across your website, mobile app, and marketing channels to show each customer the products they’re most likely to engage with.
Recommendations on the Website
You can display recommendations on key pages across your site, including:
- Homepage,
- Category and product pages,
- Shopping cart and checkout.
The algorithm uses product attributes and customer behavior to deliver personalized suggestions. For example, the homepage might show trending items or products recently viewed by the user, creating a sense of relevance right from the start.
Recommendations on product pages typically include similar or complementary items, while the cart page can display last-minute add-ons or bundle offers.
All recommendation blocks are dynamically updated based on real-time behavior and product availability, helping you increase average order value and streamline product discovery.
Setting up recommendations on the website >
Recommendations in Mobile App
Adding personalized recommendations to your app helps users discover relevant products faster and encourages higher-value purchases. Yespo’s AI engine uses real-time behavior and order history to display tailored suggestions throughout the app experience.
Available recommendation types include:
- Out-of-stock alternatives,
- Cross-sell and upsell suggestions,
- Based on similar users' purchases,
- Personal picks from browsing and order history,
- Custom logic if needed.
These recommendations can be shown on the app homepage, product cards, or in dedicated For You sections, keeping the experience relevant and driving more conversions.
Setting up recommendations in the mobile app >
Recommendations in Messaging Channels
Product recommendations can be included in both triggered and bulk campaigns sent via email and other channels. Dynamic blocks allow you to tailor content to each recipient’s recent behavior, preferences, or predicted interests.
This approach is especially beneficial for abandoned carts and views, post-purchase upsells, and price drop notifications, where personalized content directly impacts conversions. Recommendations are rendered at send time, ensuring customers see the most relevant and up-to-date products.
Activation of behavioral triggers >
Generative AI
AI-Powered Email Content
Writing effective emails is faster and easier with Yespo’s AI. The email editor comes with AI content assistance that can generate entire text blocks from a prompt or improve any text you’ve written. With one click, you can ask the AI to refine your email content in various ways.
Yespo’s AI can handle four major copy tasks for you:
- analyzing the emotional impact of your wording,
- generating new content via NLP (Natural Language Processing),
- correcting errors,
- translating text.
These capabilities help you easily produce high-quality content that will increase your customers’ engagement without hours of manual work. From campaign copy to its subject line, it’s like having an assistant who writes and edits for you.
How to optimize your email copy >
AI-Generated Mobile Push Messages
The One from many block offers much more than automatic A/B testing. It can also generate unlimited mobile push notifications in just a few clicks. Instead of writing copy manually, you simply click and get ready-to-use, high-quality messages that fit your tone and audience.
Our experience shows that these messages don’t just sound good — they convert and make money. They’re dynamic, emotionally engaging, and get customers to take action.
For instance, if you’re promoting a seasonal sale on jackets, your basic idea might be:
- Check out our new outerwear collection.
With one click, AI could suggest something more engaging:
- 🧥 Stay warm in style — shop the latest jackets now!
And that’s just one version — you can instantly create multiple variations, then pick your favorite or let the One from many block test them all automatically. Either way, you get effective push messages, created in seconds, ready to boost engagement without the guesswork.
Bringing It All Together for Maximum Impact
Each AI tool is powerful, but together they complement one another to accelerate your marketing success in three significant ways:
- Higher Engagement: AI optimizes and personalizes every message, from the audience (thanks to predictive segmentation) to the content and creative (via recommendations, AI generation, and testing). This means your contacts receive communications that genuinely resonate with their interests and stage, leading to more opens, clicks, and interactions than ever before.
- Faster Launches: AI assistance dramatically reduces the time needed to plan and create campaigns. Routine tasks like writing copy and setting up tests are handled in seconds. You can go from idea to live campaign in record time, giving your team more bandwidth to focus on strategy and creativity.
- Greater ROI: Intelligent segmentation and personalization ensure that each campaign delivers relevant content to the right audience, boosting conversion rates. At the same time, the efficiency gains from AI (fewer manual hours spent and less trial-and-error) mean lower costs. The outcome is a much higher return on your marketing investment, as you get better results with less effort.
The sooner you start using all AI tools, the faster you’ll achieve higher engagement and drive more ROI. So dive into Yespo’s AI toolkit today – your personal marketing assistant is waiting to help you crush your goals!
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Updated 12 days ago