Mobile Push Campaign Report

Mobile Push campaign reports provide information about the campaign results, including key metrics and operating systems of the message recipients.

Let's consider the features of broadcast reports. You can also check out

• additional options for trigger reports;
• general reports' capabilities.

The interfaces of broadcast and triggered reports are similar. They have four parts:

• General information.
• Performance indicators.
• Revenue.
• Detailed statistics.

1. General Information

The first part of the report contains the following data:

• The message's and segment's names.
• Campaign start/finish date and time.
• Email of the user who started the campaign.
• Message ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit a message.
• Message preview across operating systems.
• Message name.
• The segment of contacts to whom the message was sent.
• Segment ID.
• Date of segment's last editing.
• Tags for search and filtering of messages.

2. Performance Indicators

Yespo automatically tracks push campaign performance metrics, including clicks, errors, and more. All statistics are collected in the form of a table.

Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm.

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Note

The delivered metric is calculated as sent minus undelivered messages. So the report shows delivery statistics even if your app doesn't pass delivery statuses to Yespo.

Clicking on any report item opens a window for viewing the contacts list.

Above the general statistics are the following tabs:

• Extra campaigns. Allows you to configure the automatic sending of messages based on the activity or inactivity of users regarding this campaign. More — at the link.
• Export. Allows you to export contacts from the report to a CSV file, to an existing or a new list. Export is available for all campaign metrics: sent, delivered, inaccessible contacts when sending, over plan limit, annoyance level exceeded, etc.
• More. Allows you to delete the report.

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Note

For Mobile Push + In-App bundle messages, the click event is not tracked on the Mobile Push side — clicks are attributed to the In-App report. For standalone Mobile Push messages, the click event is tracked as usual.

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Note

If a contact has several push tokens, the message is sent to all of them (up to 10), and the status of each send is counted in the report separately. As a result, one contact can have, for example, one delivery and several clicks from different devices. The number of device records (device IDs) in the contact profile doesn't affect the number of sends — the push is sent per token.

3. Revenue

If you set up integration with a CRM system that records order data, you can evaluate the financial results of the campaign.

More on the settings for displaying revenue >

4. Detailed Statistics

The section includes information about the operating systems of contacts and, optionally, data on the effectiveness of the language versions of the message (if they were used) and revenue (if this option is activated in the account).

OS

See how users of different operating systems reacted to the campaign.

Multilanguage (optional)

Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message.

Reports on multilingual campaigns are described in a special article.

Adding Details

You can filter tabs' data using the Add details option.