Importing a Product Feed
We use a product feed to generate personalized messages and product recommendations based on user behavior on the site. You can import the feed to your account after setting up web tracking.
Note
Connect one of the advanced features tariffs to use data about user behavior on the site in campaigns.
The feed upload function will become available after you generate a script for your site in the Settings → Web tracking menu. You can switch between the Upload feed and Feed sample tabs.
Feed Requirements
The data must be in the XML, RSS 2.0 format according to the Google product specification. The file's MIME type must conform to: application/xml, text/xml, application/rss+xml, application/xhtml+xml.
Important
Add as many product parameters as possible (size, color, material...) for better recommendation accuracy.
Required Attributes
Advanced
<g:id>
<g:title>
<g:brand>
<g:google_product_category>
<g:description>
<g:link>
<g:image_link>
<g:availability>
<g:price>
Pro
<g:id>
<g:title>
<g:brand>
<g:google_product_category>
<g:description>
<g:link>
<g:image_link>
<g:availability>
<g:price>
<g:sale_price>
<g:new>
Feed Uploading
Click the Upload a product data feed button and fill out:
- Default feed language
- Feed link
- Feed type
- Update frequency
Multilingual Feed
Language detection works automatically or can be set manually. Each feed version must be identical in structure but in a different language.
Updating Feed
You can choose:
- Daily updates
- Weekly updates
- Custom schedule (via support)
Product Preview
View:
- Total products
- Products in stock
- Price = 0
- Products without or with invalid categories
Manual Update
Click Set up feed → Update feed now
Common Errors
| Description | Recommendation |
|---|---|
| Resource not available | Ensure the resource is accessible via HTTP or HTTPS. |
| Unsupported file format | Only XML files are supported. |
Missing parameters (e.g., google_product_category) | Use correct Google spec. |
| Internal service error | Contact support. |
Updated 5 days ago