Creating Additional Fields
Additional fields in contact cards store specific information about contacts, such as personal promo codes, important dates, locations, and preferences. You can use this data for advanced contact segmentation and deeper personalization of communications.
Additional Fields Tab
Additional fields are available in the account settings on the Additional fields tab. By default, the account contains only the Personal list with the Birthday and Gender fields.

The additional fields list displays:
- Field type, such as text input or date.
- Field name.
- Variable used for message personalization and as the field key in SDK requests.
- Field ID.
- Edit field button.
- Delete button.

NoteRenaming an additional field doesn't cause you to lose previously collected data — the system references fields by their ID, not by name.
You can create lists and add fields to them.
Creating a List
Lists help you group fields by purpose, such as personal data or product preferences. To create a field list:
- Click New list of fields.

- Enter the list name.

- If necessary, change the personalization key generated automatically from the list name. The key is used to build variables for the fields in this list, so choose a short and clear value.

- Click Save.

Note
- The list remains inactive until you add its first field.
- Before deleting a list that contains fields, delete all fields from the list.
Adding Fields
- Click the plus icon to create a field in the list.

- Enter the field name and, if necessary, edit the automatically generated personalization key.

- Select the field type. Text input is selected by default.

Field Types
Depending on the contact data type, the following field types are available:
- Text input can contain up to 1,000 characters, including letters and integers. Special characters are not supported. Use this type, for example, to store a contact's name or address.
- Text area can contain up to 5,000 characters, including letters and integers. Special characters are not supported. Use this type, for example, to store answers to open-ended questions.
- Number can contain only integer values from -2147483647 to 2147483647, such as an order ID or the number of bonuses.
- Fractional number can contain integers and decimal values, such as the total order amount.
- Date — values must use the ISO 8601 format:
YYYY-MM-DD. Use the Regular date option when creating dynamic segments for communication related to recurring events, such as anniversaries or birthdays.

- Date and time — accepted formats are
YYYY-MM-DDTHH:mm:ssZfor UTC andYYYY-MM-DDTHH:mm:ss±HH:mmwith a UTC offset. Use this type for date-and-time values, such as promo code validity periods. - Drop-down list contains predefined values, such as a contact's gender, status, or language.
ImportantDo not use a period (
.) in the field name. For example, useMarital statusorMarital_statusinstead ofMarital.status.

- Checkbox allows you to store multiple selected values.

Working with Additional Fields via API
Retrieving the Field List
To retrieve additional field lists and their IDs, keys, types, and allowed values, use the Get additional fields method:
GET /api/v1/additionalfields
You can pass the ID returned in additionalFields[].id as fields[].id when adding or updating contacts.
After you create an additional field, synchronization may take up to one hour. Until synchronization is complete, the field may be unavailable through the API.
Updating a Checkbox Field
To write or update a Checkbox field using the Add/update contacts API method, pass the numeric field ID in the fields array. Separate multiple values in the value parameter with commas:
{
"contacts": [
{
"channels": [
{
"type": "email",
"value": "[email protected]"
}
],
"fields": [
{
"id": 87166,
"value": "Chinese,Italian"
}
]
}
],
"dedupeOn": "email",
"customFieldsIDs": [
87166
]
}In customFieldsIDs, specify the IDs of the additional fields to update. This parameter is required when updating an existing contact. Only the fields listed in this array are updated.
Updating Additional Fields via SDK
Use contact field variables without the % characters as keys when updating additional fields through the SDK.

Android example:
val userAttributes = UserAttributes(
email = user.email,
fields = listOf(
UserCustomField(
key = "TRAININGAPP.GOAL",
value = "lose weight"
)
)
)
val user = User(userAttributes = userAttributes)
Reteno.instance.setUserAttributes(
externalUserId = "USER_ID",
user = user
)iOS example:
let userAttributes = UserAttributes(
email: user.email,
fields: [
UserCustomField(
key: "TRAININGAPP.GOAL",
value: "lose weight"
)
]
)
Reteno.updateUserAttributes(
externalUserId: "USER_ID",
userAttributes: userAttributes
)Updated 2 days ago
