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Triggered Campaign Report

Reports on triggered and broadcast campaigns are structurally similar, but there are some minor differences, mainly activity dynamics graphs.

In addition, the system has special features for convenient analytics of all messages participating in the workflow.

Activity Dynamics

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In this example, the Activity Dynamics data covers analytics for email campaigns. Other channels may offer a different set of metrics.

The Activity dynamics tab shows the distribution rates in graphs over a certain period. 

Performance

The Performance graph displays the following numbers for a selected period (on the  example of the email channel):

  • Delivered messages;
  • Opened;
  • Clicked;
  • Unsubscribed;
  • Reported as spam.
Activity dynamics Performance graphs showing delivered, opened, and clicked lines above, and opened, clicked, unsubscribed, and spam report lines below

The number of indicators on the performance graph depends on the channel.

Hovering the cursor over the graph lets you view the exact time and number of openings and clicks for a certain period. The pencil on the graph shows when the message from the workflow was edited:

Performance graph with pencil icons highlighted marking when the workflow message was edited

You can see the report data in relative and absolute values:

Absolute values and percentage toggle highlighted above the Performance graph
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Note

The account UI stores only the last open and click date per message, not the first. To get the first open/click date, use Webhooks for Tracking Activity or the contact's event history.

Deliverability

Below is a graph with deliverability rates, which is also based on the selected period. Here you can see indicators for:

  • Delivered messages;
  • Inaccessible contacts at the time of sending;
  • Errors.
Deliverability bar graph showing delivered, inaccessible contacts, and errors by date

General Report on Workflow Messages

You can see all the messages participating in a particular workflow and their statistics. For this:

  1. Go to 
  • Automation → Workflows → View campaign report.
View campaign report

Or,

  • Campaigns → Reports → Triggered → Select workflow.
Select workflow
  1. On the screen with reports, select:
  • Message media type (for omnichannel workflows)
  • Reporting period
Reports screen with the channel list and reporting period selector highlighted

Statistics are exported according to the selected filters.

To see delivery and open statistics broken down by mailbox provider (Gmail, Hotmail, and so on), open the report's Details (the eye icon), scroll down, and select the Segments tab.

You can easily see which workflows the messages are involved in:

  • The list of trigger campaign reports displays the name of the workflow, clicking on which opens its preview;
  • In the general information about each report, you can copy the workflow ID and open its preview;
  • In the message preview, you can copy the workflow ID.
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Note

A report is a separate record: it is created with the first send of a message and keeps the name the template had at that moment. Later changes to the template affect what the contact receives, but not the report's name — new emails keep going into that same report under the old name.

Stop the campaign in the general list of reports, and the next send creates a new report with the template's current name. Stopping the workflow itself does not do this.

The old report stays in the list and can't be deleted.

See also: Broadcast Email Campaign Report


Updated 1 day ago

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