Yespo Certification: Email Marketing in a CDP

Email looks like the simplest channel to launch — until a poorly warmed-up domain lands all your campaigns in spam. A free Email Marketing in a CDP course treats email as an infrastructure project first and a design project second. You will learn about deliverability, master the drag-and-drop editor, utilize product automation, and discover how to properly launch and test email campaigns.

In this course, you will learn:

• How to handle domain authentication, sender reputation, and the warm-up process to ensure high deliverability
• The email editor's architecture and how to build responsive emails
• How to use content and AMP blocks, and configure smart containers to auto-populate product data and AI-based recommendations
• How to configure annoyance levels, contact time zones, and send speed before launching a campaign
• How to run A/B tests for subject lines, senders, and content, and use the "One from Many" block for continuous testing
• How to leverage responsive design, custom fonts, the built-in AI writing assistant, and real-time team collaboration inside the editor.

Upon successful completion of the course, you will receive a personalized certificate from the Yespo team with a unique ID, which you can add to your LinkedIn profile.