Yespo Certification: Data & Customer Profile

Most marketing teams collect data long before they know what to do with it. A completely free Data & Customer Profile course fixes that from the ground up. You will learn how Customer Data Platforms (CDPs) collect, unify, and segment customer data to power personalization, automation, and retention marketing.

In this course, you will learn:

• What customer data a CDP actually needs, and how zero-, first-, and third-party data play different strategic roles
• How data is collected and how customer identification works
• How profile unification merges scattered data points into a single 360-degree customer profile
• How events are structured and validated to trigger the right automated workflows
• How to build strategic, derived, and micro-segments, and apply advanced, RFM, and predictive segmentation
• How to legitimately build contact lists and maintain clean deliverability using consent and Double Opt-In.

Upon successful completion of the course, you will receive a personalized certificate from the Yespo team with a unique ID, which you can add to your LinkedIn profile.