Customer Engagement and Retention for eCommerce Course

We present a completely free course by the Yespo team — Customer Engagement and Retention for eCommerce on Udemy. There, we explain how to stop losing buyers after their first order and build a unified communication system. You will learn how to systematically work with the customer lifecycle to increase repeat sales and directly impact revenue, conversion rates, average order value (AOV), and LTV.

In this course, you will learn:

• How buyer psychology works, why people buy (or don't), and how to map the Customer Journey
• How engagement transforms into repeat purchases and long-term retention
• How to differentiate between ESP, CRM, and CDP tools and their role in your marketing strategy
• How to use triggered campaigns, personalization, gamification, and loyalty programs
• How to navigate unit economics and use RFM analysis for data-driven decision-making
• How to automate processes, analyze campaign results, and identify areas for improvement.

Upon successful completion of the course, you will receive a personalized certificate from the Yespo team with a unique ID, which you can add to your LinkedIn profile.