Yespo Certification: Omnichannel Strategy

Having a presence on multiple channels means nothing if they don't talk to each other. A completely free Omnichannel Strategy course will teach you how to turn a set of disconnected tools into one coordinated system that follows the customer. You will master SMS, Push, Viber, App Inbox, In-App, Widgets, Telegram, and learn to combine them into automated cascades that convert.

In this course, you will learn:

• What separates true omnichannel from multichannel and cross-channel approaches, and why it requires a CDP
• How to build cascade workflows that move from cheaper to more expensive channels based on real customer behavior
• The technical setup and specifics of SMS, Web Push, Mobile Push, App Inbox, In-App, Viber, and Telegram
• How to coordinate multiple channels so they complement rather than duplicate each other in a single workflow
• How to use gamification and widgets to collect zero-party data and turn anonymous visitors into identified contacts.

Upon successful completion of the course, you will receive a personalized certificate from the Yespo team with a unique ID, which you can add to your LinkedIn profile.