Courses

Our courses will help you master the strategy and a systematic approach to retention marketing, learn how to plan campaigns, test hypotheses, and analyze results.

You will understand where to start, how to avoid common mistakes, and how to build a unified communication system. For a deep dive into practical application, we have created a series of specialized courses on Udemy. These certification modules will guide you step-by-step — from setting up data collection to launching complex automated cascades.

How to take the courses

• Move sequentially. The modules and lectures are interconnected and help you build a deep understanding of the system. For instance, we highly recommend starting with the CDP Data Foundations before moving on to channel strategies.
• Apply your knowledge. After watching the lectures, put the knowledge into practice: test theories, create your own workflows, and analyze the outcomes.
• Take your time. The main goal is not speed, but a conscious and deep understanding of omnichannel marketing principles.

After completing the courses, you will be able to:

• Collect, unify, and segment customer data to build a reliable 360-degree profile.
• Design and automate omnichannel cascades that adapt to real customer behavior across 9 channels.
• Launch highly personalized email campaigns using advanced editor features and AI tools.
• Systematically increase customer engagement, retention, and LTV.

Upon successful completion of the courses on Udemy, you will receive a personalized certificate from the Yespo Team. Each certificate includes a unique ID and a personal verification link, making it a perfect addition to your LinkedIn profile, CV, or portfolio as proof of your expertise in retention marketing and CDP automation.